LeEco and Coolpad to Announce the Cool 1 Flagship Smartphone on August 16

As revealed recently in a report out of China, Chinese smartphone makers LeEco and Coolpad have teamed up for a new flagship smartphone. The smartphone, apparently dubbed the Cool 1, is going to be officially unveiled at an event in Beijing on August 16. It is going to be targeted at the younger consumers and could perhaps be priced competitively in order to attract buyers.

Now, you may be wondering why LeEco and Coolpad are teaming up for a new flagship smartphone. That’s because LeEco is now the largest shareholder at Coolpad, with a 28.9% stake. As a result, LeEco CEO Jia Yueting is now the Chairman of the board as well as the Nominating Committee of Coolpad.


The Cool 1 had recently been certified by TENAA in China, so we do have an idea of what to expect from the upcoming flagship smartphone. It is going to feature a 5.5-inch display with Quad HD resolution, like a number of other flagship smartphones released this year. Under the hood, it is going to pack Qualcomm’s Snapdragon 820 quad-core 64-bit chipset with the Adreno 530 GPU and 4GB of RAM. The handset will offer ample 64GB of internal storage and come equipped with a 3500mAh capacity battery inside. There are no details available regarding the cameras yet, but we do know that the handset is going to feature a dual camera setup at the back. As you can see in the image published by TENAA, the Cool 1 will come with a fingerprint sensor at the back, positioned directly below the dual camera setup at the back. A dual-tone LED flash can also be clearly seen.


Going forward, LeEco and Coolpad are going to be using a dual-brand strategy, wherein the two brands will co-exist. However, each brand is going to target a different market segment, so that there is no cannibalization of sales.